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자료유형
학술저널
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한국패션비즈니스학회 패션 비즈니스 패션 비즈니스 제18권 제5호
발행연도
2014.1
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1 - 14 (14page)

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The purpose of this study was to analyze body mass index of women in their twentiesand investigate the relationships of body attitude and clothing attitude. To achieve thepurposes of this study, a questionnaire was conducted with 398 people from May 2 to May30, 2013. The final data was analyzed with spss 18.0 program. The results were asfollows: First, I found that body attitude had this order: Feeling fat, Lower body fatness,Salience of weight and shape, Attractiveness, Strength and fitness, and Bodydisparagement Secondly, there were significant differences of body attitude based ondemographic characteristics and body mass index. Thirdly, I found that clothing attitudewas classified into four factors of Personality pursuit, Body complement, Appearanceostentation, and Social approval. Fourthly, there were significant differences of clothingattitude based on demographic characteristics and body mass index. Fifthly, there weresignificant relations of body mass index, body attitude, and clothing attitude of women intheir twenties. Thus, I found that body mass index and body attitude were related toclothing attitude.

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