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자료유형
학술저널
저자정보
저널정보
한국패션비즈니스학회 패션 비즈니스 패션 비즈니스 제18권 제1호
발행연도
2014.1
수록면
182 - 198 (17page)

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The main purposes of this study is to evaluate clothing behaviors according to cosmeticsurgery parts and to research how the clothing style preference is expressed depending oneach clothing behavior group. This study focuses on women in their 20s and 30s living inSeoul and Gyeonggi area whom have cosmetic surgery experiences. From the womenbeing evaluated, the following groups are divided and then surveyed with equal frequencyand ratio: 'facial surgery', 'face contour surgery', 'breast surgery', and 'body figurerevision'. When comparing the changes in clothing style preferences before and after thecosmetic surgery, they prefer silhouettes which show body shapes, diversity of color tones,and more overall exposing preferences. After investigating the preferred clothing stylesbased on cosmetic surgery parts, it is being analyzed that body exposure is moreaggressively expressed upon after taking the surgery because the self satisfaction isincreased according to the changes in their body shapes after the surgery. Lastly, afterlooking into the cosmetic surgery and the clothing preferences styles of each clothingbehavior group, there seems to be more breast surgeries and body figure revisions for aggressive and extroverted characters: the sex-appeal and mood switching type. It is alsobeing analyzed that facial surgeries are more common in the passive group: informationcollection, trend alignment, and beauty preference. Such results are also reflected inclothing preferences styles: the biggest change is shown in the aggressive and extrovertedgroup, the sex-appeal types.

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