지원사업
학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
커뮤니티
연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
논문 기본 정보
- 자료유형
- 학술저널
- 저자정보
- 저널정보
- 한국자료분석학회 Journal of The Korean Data Analysis Society Journal of The Korean Data Analysis Society 제13권 제5호
- 발행연도
- 2011.1
- 수록면
- 2,291 - 2,300 (10page)
이용수
초록· 키워드
오류제보하기
With an actual occurrence of hacking attacks onto major social networking service providers in Korea, there are growing concerns about users giving out too much personal information, the possible leaks of the personal information and improper use of it. For on-going service use, it is required for social networking service provider to institute and enforce fair rules, procedures, and outcomes in its services competently, reliably, and with integrity. Although expectation-confirmation has successfully explained general information technology usage continuance, trust in service provider could be also integrated as a critical variable for investigating social networking service context. For an empirical exploration, 268 samples were collected from the users of a social networking site. The results of data analysis confirm that the construct of trust in service provider is induced by confirmation and satisfaction. And, in turn, it contributes significantly to continuance intention. The results of this paper might be useful for future research on post-acceptance behavior in social networking service.
목차
등록된 정보가 없습니다.
참고문헌 (24)
참고문헌 신청
Ajzen,I / 1991 / The theory of planned behavior / Organizational Behavior and Human Decision Process 50 : 179 ~ 211
Bauer, H. / 2002 / Building customer relations over the Internet / Industrial Marketing Management 31 : 155 ~ 163
Bhattacherjee,A / 2001 / Understanding information systems continuance: an expectation-confirmation model / MIS Quarterly 25 (3) : 351 ~ 370
Davis, F. D. / 1989 / User acceptance of computer technology: A comparison of two theoretical models / Management Science 35 (8) : 982 ~ 1003
Flavian, C. / 2006 / The role played by perceived usability, satisfaction and consumer trust on website loyalty / Information & Management 43 : 1 ~ 14
Bauer, H. / 2002 / Building customer relations over the Internet / Industrial Marketing Management 31 : 155 ~ 163
Bhattacherjee,A / 2001 / Understanding information systems continuance: an expectation-confirmation model / MIS Quarterly 25 (3) : 351 ~ 370
Davis, F. D. / 1989 / User acceptance of computer technology: A comparison of two theoretical models / Management Science 35 (8) : 982 ~ 1003
Flavian, C. / 2006 / The role played by perceived usability, satisfaction and consumer trust on website loyalty / Information & Management 43 : 1 ~ 14
이 논문의 저자 정보
최근 본 자료
댓글(0)
0