지원사업
학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
커뮤니티
연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
초록· 키워드
오류제보하기
The Korean wave(hallyu) movement has also had its fair share in arousing global interest.
Data was collected from a survey of 200 respondents who are overseas students in Koreaand citizens in the NeiMongol. In order to test the validity and the reliability of the data andthe hypothesis. Korean Wave has much effect on customer’s purchasing behavior of electronicdevices and the results of the research are as follows. First, people’s preference of Koreanmass culture is good for Korean country image and Korean product image. Second, people’sattitude at Korean country image and Korean product image is good for the consumer’spurchasing behaviour of Korean electronic devices. Lastly, people’s preference of Koreanmass culture is good for the consumer’s purchasing behaviour of Korean electronic devices
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