지원사업
학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
커뮤니티
연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
초록· 키워드
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This study delves into company-consumer identification and how this influences behavioralresponses of Indian consumers relative to their patronage of products manufactured byKorean companies. Possible influences on company-consumer identification generated by twodifferent factors of corporate image, namely, corporate ability and corporate socialresponsibility are likewise explored through Structural Equation Modeling. Results showedthat both corporate ability and corporate social responsibility turn out to both positivelyinfluence company-consumer identification. In addition, company-consumer identification byIndian consumers induces positive influences on Korean products, which in turn inducespositive influences on Indian consumers’ behavioral responses. These results suggest that inthe future the Korean companies already settled in India not only need to enhance corporateability but also have to exert efforts on corporate social responsibility in order to improvetheir continuous and long-term relationship with Indian consumers.
목차
등록된 정보가 없습니다.
참고문헌 (61)
참고문헌 신청
Enis, B. M. / 1967 / An analytical approach to the concept of image / California Management Review 9(Summer):51~58
Esrock, S. L. / 1998 / Corporate social responsibility and corporate web pages : self presentation or agenda setting? / Public Relations Review 24(3):305~319
Fombrun, C. J. / 1996 / Reputation / Harvard Business School Press
Friedman, M. / 1970 / The social responsibility of business is to increase profits / New York Times Magazine :32~33
Ghemawat, P. / 1986 / Sustainable advantage / Harvard Business Review 64:53~58
Esrock, S. L. / 1998 / Corporate social responsibility and corporate web pages : self presentation or agenda setting? / Public Relations Review 24(3):305~319
Fombrun, C. J. / 1996 / Reputation / Harvard Business School Press
Friedman, M. / 1970 / The social responsibility of business is to increase profits / New York Times Magazine :32~33
Ghemawat, P. / 1986 / Sustainable advantage / Harvard Business Review 64:53~58
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