지원사업
학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
커뮤니티
연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
초록· 키워드
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Chinese retail market is growing continuously. The Chinese government thinks consumption promotionimportantly and is emphasizing inner growth than external growth. In particular, on-line market is growing toolarge, and home shopping and internet shopping are point. Hereafter, the on-line shopping market of Chinesesleeve circulation market's center will be center. Recently, Korean company advanced much to chinese market.
However, Chinese on-line consumption market's export is insufficient yet. Korean company's Chinese on-linemarket advance is important from this viewpoint and paper does Korean company's Chinese on-line marketadvance strategy by purpose. First, analyzed environment of Chinese on-line shopping market, and graspedKorean company's on-line shopping market advance existing circumstances and submitted export strategy ofon-line market. Main contents firstly need advance strategy by district market segmentation. Second, shouldadvance first to home shopping more than internet shopping in view of category of business. Third, must handlesuitable goods to two circulation channels in view of goods. Finally, able commission agent's excavation andmeeting are important from path viewpoint.
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