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자료유형
학술저널
저자정보
저널정보
한국무역연구원 무역연구 무역연구 제9권 제1호
발행연도
2013.1
수록면
71 - 99 (29page)

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The Korea’s representative enterprises which bound forward in the global markets, have a tough time in the Japanese markets alone, and especially, they hardly sell key items such as electronic and electric products(consumers’ durables). And since this phenomenon has continued for a very long time, the Japanese markets were engraved as a market which is hard to enter for the Korean enterprises. At this time of point,analyzing the competition structure of the electronic and electric products market and proposing the strategies of the Korean enterprises’s export to Japan would be a great academic contribution. This study analyzed the Japanese electronic and electric products market by the method of upper enterprises’ Concentration Ratio()based on J. S. Bain’s SCP paradigm and the literature study on the characteristics of the Japanese market by Itami Hiroyuki. As a result, in the Japanese electronic and electric products market, it is very likely that there exist market dominating enterprises, but at the same time, the movement of change also could be grasped. Accordingly, the business system suitable and global business linked strategies of the Korean enterprises’ export to Japan which can respond to the change of the markets were proposed.

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