인문학
사회과학
자연과학
공학
의약학
농수해양학
예술체육학
복합학
DBpia AI
AI 에이전트
AI 아이디어
AI 리더
AI 뷰어
Citeasy
크롬 서지관리 다운로드
지원사업
학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
커뮤니티
연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
Analysis on China’s E-commerce Strategy: A Case Study of Alibaba 중국 전자상거래의 전략 연구 : 알리바바의 사례를 중심으로
Analysis on China’s E-commerce Strategy: A Case Study of Alibaba
초록·키워드
Purpose: This study examines the development process of China’s e-commerce and the reasons for its rapid development since the late 1990s. This study aims to explore the direction of China's e-commerce development by analyzing its current problems.
Composition/Logic: This paper is structured as follows: The first section provides the introduction. The second section considers the development of China’s e-commerce and the reasons of it. The third section discusses the present situation and characteristics of China’s E-commerce. The fourth section analyzes the problems for China’s e-commerce development, and explores the direction and policies or measures for this development. The final section concludes.
Findings: Some problems exist in China’s e-commerce, ① imperfect business laws and regulations, ② homogenization of goods and services and a lack of user identification, ③ an increase of disputes regarding internet transactions, and ④ most e-commerce dealers’ low sustainable development ability. Therefore, the following policies or measures are recommended: ① creating a specific marketing platform focusing on “small and excellent”; ② extending in rural and international directions; ③ improving e-commerce supervision and management systems and regulating the e-commerce competitive behavior; and ④ striving to improve the construction of e-commerce infrastructure.
Originality/Value: As some problems exist in China’s e-commerce industry, this study examines China’s development of e-commerce using Alibaba as a case study to propose a future direction for China’s e-commerce.
본문·목차
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