지원사업
학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
커뮤니티
연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
논문 기본 정보
- 자료유형
- 학술저널
- 저자정보
- 발행연도
- 2013.1
- 수록면
- 179 - 190 (12page)
이용수
초록· 키워드
오류제보하기
The main purpose of this study was to investigate the effect of the factors which cause the patients to choose hospital from the view of Christian missionary hospital. The subjects were 194 inpatients and 202 outpatients of the K Medical Center in Busan. The research had been conducted from 20 June to 31 July in 2013. The major results demonstrated that the medical and social services image factors strongly affected to the satisfaction and selectivity of patients. Social role image of religious medical institution should be considered important and it seems beneficent in CRM(Customer Relationship Management) based on this results.
목차
등록된 정보가 없습니다.
참고문헌 (18)
참고문헌 신청
C.K. Ryu / 2006 / The Causality between Service Quality and Managerial Performance in General Hospirals / 박사 / Inje University
E. J. Lim / 2001 / Community benefit services of Korean teaching hospitals / 석사 / Yonsei University
E.W. Nam / 1991 / A Study of Patient Service Marketing Strategy Development In an Hospital University / Kosim Journal of Health Sciences 1 : 1 ~ 17
G. J. Jeong / 2009 / The relationship among motives for the selection of a hospital, satisfaction with services in a hospital and the revisit intention of public hospital inpatient /
H. S. Jung / 2007 / The impact how service provider’s directivity can influence toward customer’s intention to complaint and word of mouth ?Moderating Role of Customer Loyalty’s Ty
E. J. Lim / 2001 / Community benefit services of Korean teaching hospitals / 석사 / Yonsei University
E.W. Nam / 1991 / A Study of Patient Service Marketing Strategy Development In an Hospital University / Kosim Journal of Health Sciences 1 : 1 ~ 17
G. J. Jeong / 2009 / The relationship among motives for the selection of a hospital, satisfaction with services in a hospital and the revisit intention of public hospital inpatient /
H. S. Jung / 2007 / The impact how service provider’s directivity can influence toward customer’s intention to complaint and word of mouth ?Moderating Role of Customer Loyalty’s Ty
이 논문의 저자 정보
최근 본 자료
댓글(0)
0