지원사업
학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
커뮤니티
연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
초록· 키워드
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Purpose - The general objective of this study is to explain the governance mechanisms of relational exchanges by considering both economic and relational factors. As regards the relationship between opportunism and governance mechanisms, opportunism was hypothesized as being positively related to the use of the authority mechanism, and negatively related with use of the trust mechanism.
Research design, data, and methodology - Purchasing relationships between original equipment manufacturers (OEMs) and their component suppliers were chosen as the empirical setting.
Purchasing specialists in each company, who interact regularly with suppliers and have the major responsibility for managing the exchange relationships with suppliers, were used as the respondents for this study. A mail survey methodology was employed to collect data in the final field survey.
Results - As predicted, opportunistic behavior is found to be negatively related to the use of the trust mechanism and positively related to the use of the authority mechanism. Therefore, the result supports the proposed hypotheses.
Conclusions - By integrating research streams, this study contributes to the marketing discipline by improving our understanding of when and why different mixtures of governance mechanisms are used.
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참고문헌 (24)
참고문헌 신청
Anderson, J. C. / 1988 / Structural equation modeling in practice; A review and recommended two-step approach / Psychological Bulletin 103 (3) : 411 ~ 423
Anderson, James C. / 1990 / A model of distributor firm and manufacturer firm working partnerships / Journal of Marketing 54 : 42 ~ 58
Armstrong, J. S. / 1977 / Evaluating nonresponse bias in mail surveys / Journal of Marketing Research 14 : 396 ~ 402
Baiman, S. / 2002 / Incentives issues in inter-firm relationships. Accounting / Organizations and Society 27 : 213 ~ 238
Barnes, Bradely R. / 2010 / Opportunism as the inhibiting trigger for developing long-term-oriented western exporter-Hong Kong importer relationships / Journal of Internation
Anderson, James C. / 1990 / A model of distributor firm and manufacturer firm working partnerships / Journal of Marketing 54 : 42 ~ 58
Armstrong, J. S. / 1977 / Evaluating nonresponse bias in mail surveys / Journal of Marketing Research 14 : 396 ~ 402
Baiman, S. / 2002 / Incentives issues in inter-firm relationships. Accounting / Organizations and Society 27 : 213 ~ 238
Barnes, Bradely R. / 2010 / Opportunism as the inhibiting trigger for developing long-term-oriented western exporter-Hong Kong importer relationships / Journal of Internation
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