지원사업
학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
커뮤니티
연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
논문 기본 정보
- 자료유형
- 학술저널
- 저자정보
- 발행연도
- 2012.1
- 수록면
- 99 - 113 (15page)
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초록· 키워드
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The purpose of this study tried to reveal how interactional qualities of deluxe hotels located in Seoul affects customer satisfaction and loyalty. In addition, it tries to find out the mediating effect that the customer satisfaction have contributed to Interactional Quality and loyalty.
The result of this study shows that interactional quality have a great effect on the customer satisfaction among hotel restaurants and loyalty. And it has been found that the customer satisfaction is a mediating effect between interactional quality and loyalty. These results could be helped in understanding consumer’s behavioral intention in connection with the relationship marketing and working out useful marketing strategies by restaurant managers in the hotel industry.
목차
등록된 정보가 없습니다.
참고문헌 (33)
참고문헌 신청
[학술대
Baron, R. M / 1986 / The Moderator-Mediator Variable Distinction in Social Psychological Research; Conceptual, strategic and statistical considerations / Journal of Personal
Berry, L. L. / 1994 / Improving Service Quality America; Lessons learned / Academy of Management Journal 8 (2) : 32 ~ 52
Bieger, T. / 2007 / What is Driving the Continued Growth in Demand for air Travel, Customer Value of Air Transport / Journal of Air Transport Management 13 (1) : 31 ~ 36
Bitner. M. J. / 2000 / Technology Infusion in Service Encounters / Journal of Academy of Marketing Science 28 (1) : 138 ~ 149
Baron, R. M / 1986 / The Moderator-Mediator Variable Distinction in Social Psychological Research; Conceptual, strategic and statistical considerations / Journal of Personal
Berry, L. L. / 1994 / Improving Service Quality America; Lessons learned / Academy of Management Journal 8 (2) : 32 ~ 52
Bieger, T. / 2007 / What is Driving the Continued Growth in Demand for air Travel, Customer Value of Air Transport / Journal of Air Transport Management 13 (1) : 31 ~ 36
Bitner. M. J. / 2000 / Technology Infusion in Service Encounters / Journal of Academy of Marketing Science 28 (1) : 138 ~ 149
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