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지원사업
학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
커뮤니티
연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
논문 기본 정보
- 자료유형
- 학술저널
- 저자정보
- 발행연도
- 2012.1
- 수록면
- 23 - 38 (16page)
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The purpose of this study was to examine the impact of perceived crowding degrees on the emotional feedback and avoidance behavior of exhibit attendees. Several variables are adopted for this study such as crowding perception, emotional feedback, and avoidance behavior. Crowding perception was divided into personal and spacial crowding degrees. Emotional feedback, also, was divided into two dimensions, positive and negative emotional feedback. Avoidance behavior was estimated by three dimensions, moving within area, moving outside of area, and changing of length of stay. For this study purpose and variables, total 300 data were collected from the attendees for the Seoul Coffee Expo 2012 at COEX in Seoul. Among 300 data collected, only 288 data were used for the analysis. SPSS ver. 19.0 and AMOS ver. 20.0 were used for statistical operation. Total eight hypotheses were adopted for achieving the study purpose. SEM was used for examining the hypotheses. The results of the analyses are that personal crowding perception has positive impact both on positive and negative emotional feedbacks while spacial crowding perception has positive impact only on negative emotional feedback. Also, among the crowding perception, only spacial crowding perception has positive impact on avoidance behavior. Only negative emotional feedback has positive impact on the avoidance behavior.
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참고문헌 (33)
참고문헌 신청
Babin, W. O / 2000 / Atmospheric affect as a tool for creating value and gaining share of customer / Journal of Business Research 49 (2) : 91 ~ 99
Batsson, G. J / 1992 / The Ecological Validity of Photographic Slides and Videotapes in Simulating the Service Setting / Journal of Consumer Research 19 (2) : 271 ~ 281
Eroglu, S. A / 1990 / An Empirical Study of Retail Crowding: Antecedents and Consequences / Journal of Retailing 66 (2) : 201 ~ 221
Eroglu, S. A. / 2005 / Perceived retail crowding and shopping satisfaction: The role of shopping values / Journal of Business Research 58 (8) : 146 ~ 153
Folkman, S. / 1986 / Dynamics of a stressful encounter: Cognitive appraisal, coping and encounter outcomes / Journal of Personality and Social Psychology 50 (5) : 992 ~ 1003
Batsson, G. J / 1992 / The Ecological Validity of Photographic Slides and Videotapes in Simulating the Service Setting / Journal of Consumer Research 19 (2) : 271 ~ 281
Eroglu, S. A / 1990 / An Empirical Study of Retail Crowding: Antecedents and Consequences / Journal of Retailing 66 (2) : 201 ~ 221
Eroglu, S. A. / 2005 / Perceived retail crowding and shopping satisfaction: The role of shopping values / Journal of Business Research 58 (8) : 146 ~ 153
Folkman, S. / 1986 / Dynamics of a stressful encounter: Cognitive appraisal, coping and encounter outcomes / Journal of Personality and Social Psychology 50 (5) : 992 ~ 1003
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