지원사업
학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
커뮤니티
연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
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Until now, office building service quality has been researched on the relationship between service quality and customer satisfaction based on the SERVQUAL and SERVPERF model without the distinction of consumer goods and industrial goods. However, office building service quality is to be made by research focusing on the difference from service quality of final consumer goods, because the office building service quality is involved in production cost factor.
This study carried out the new establishment of conception of the office building service quality as related to production cost factor of B2B marketing in the industrial market, and developed the measuring scale of service quality based on the IMP Interaction Model of B2B, and studied the causation of relationship satisfaction as the industrial goods.
This study explained that office building service quality recognized by tenant in B2B market can divide into service-product quality, economical quality, interaction quality, physical/environmental quality, image/mood quality and access quality. The 19 items were used to measure the service quality dimensions, along with measures for the 6 conceptually related latent constructs, and investigated that the most importance of relationship satisfaction was the economic service quality.
This study can be new research and differentiation as to the existing research on the point of the economic aspects associated with the production cost, the interaction aspect, the psychological aspects associated with such as images and atmosphere of building focusing on company style tenants.
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참고문헌 (33)
참고문헌 신청
/ / BOMAI 협회 홈페이지
/ / IREM 협회 홈페이지
Anderson, J. C. / 1982 / Some Methods for Respecifying Measurement Models to Obtain Unidimensional Construct Measurement / Journal of Marketing Research 19 (4) : 453 ~ 460
Bagozzi, Richard P / 1988 / On the Evaluation of Structural Equation Models / Journal of the Academy of Marketing Science 16 : 74 ~ 94
Bitner, Mary J. / 1992 / Servicescapes: The Impect of Physical Surroundings on Customers and Employees / Journal of Marketing 56 : 57 ~ 71
/ / IREM 협회 홈페이지
Anderson, J. C. / 1982 / Some Methods for Respecifying Measurement Models to Obtain Unidimensional Construct Measurement / Journal of Marketing Research 19 (4) : 453 ~ 460
Bagozzi, Richard P / 1988 / On the Evaluation of Structural Equation Models / Journal of the Academy of Marketing Science 16 : 74 ~ 94
Bitner, Mary J. / 1992 / Servicescapes: The Impect of Physical Surroundings on Customers and Employees / Journal of Marketing 56 : 57 ~ 71
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