지원사업
학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
커뮤니티
연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
초록· 키워드
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Each cosmetic brand pursues different standard and meaning of beauty that change newly every season. The most important makeup method is cosmetics in modern times. Recently numerous cosmetic brands have been released in Korea and fierce competition of cosmetic sales brings out various commercials. This study suggests the meaning of the commercials that covered magazine advertising of color cosmetics from Mac and Dior during Spring-Summer 2011 and Fall-Winter 2011. According to the research, First of all, we could find the makeup trend which is suggested by their respective brands, analyzing the model's makeup, face, eye line and background appreared in the ad. Secondly, the analysis of Christian Dior Cosmetic Ad represents that it involves aesthetic consciousness emphasized on various things like elegance, seduction and attraction. Thirdly, the study also shows that Mac Cosmetic Ad contains the brand concept focused on the future, creativeness and something like that. Lastly, Cosmetic Ads put emphasis on the beauty which consumers would get later on created by each brands more than functional aspect of the products.
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