지원사업
학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
커뮤니티
연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
논문 기본 정보
- 자료유형
- 학술저널
- 저자정보
- 발행연도
- 2012.1
- 수록면
- 186 - 193 (8page)
이용수
초록· 키워드
오류제보하기
Assessing service quality and satisfaction is the essential part of service science. In this study, for G2B electronic commerce service composed of information systems and human resources, a composite research model for exploring factors of service quality satisfaction is proposed. The proposed model uses SERVQUAL’s five quality dimensions as independent antecedent factors and usefulness and ease-of-use of the technology acceptance model as mediating factors. A case of a G2B purchase service is empirically studied using the proposed model. The result shows that the proposed composite model is good and appropriate for explaining the characteristics of G2B services.
목차
등록된 정보가 없습니다.
참고문헌 (13)
참고문헌 신청
Barrett, P. / 2007 / Structural Equation Modeling : Adjusting Model Fit / Personality and Individual Differences 42 (5) : 815 ~ 824
Cronin, J.J. / 1992 / Measuring Service Quality : A Reexamination and Entension / Journal of Marketing 56 : 55 ~ 68
Eboli, L. / 2007 / Service Quality Attributes Affecting Customer Satisfaction for Bus Transit / Journal of Public Transportation 10 (3) : 21 ~ 34
Gefen, D. / 2003 / Trust and TAM in Online Shopping : An Integrated Model / MIS Quarterly 27 (1) : 51 ~ 90
Klopping, I.M. / 2004 / Extending the Technology Acceptance Model and the Task-Technology Fit Model to Consumer E-Commerce / Information Technology. Learning and Performance
Cronin, J.J. / 1992 / Measuring Service Quality : A Reexamination and Entension / Journal of Marketing 56 : 55 ~ 68
Eboli, L. / 2007 / Service Quality Attributes Affecting Customer Satisfaction for Bus Transit / Journal of Public Transportation 10 (3) : 21 ~ 34
Gefen, D. / 2003 / Trust and TAM in Online Shopping : An Integrated Model / MIS Quarterly 27 (1) : 51 ~ 90
Klopping, I.M. / 2004 / Extending the Technology Acceptance Model and the Task-Technology Fit Model to Consumer E-Commerce / Information Technology. Learning and Performance
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