인문학
사회과학
자연과학
공학
의약학
농수해양학
예술체육학
복합학
DBpia AI
AI 에이전트
AI 아이디어
AI 리더
AI 뷰어
Citeasy
크롬 서지관리 다운로드
지원사업
학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
커뮤니티
연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
피인용 0
초록·키워드
Restaurant certifications have been used for appropriate information to customers. Certification plays a role of balancing information asymmetry between customers and restaurant owners. Especially, policy makers expected the effect of certification is better in small and low brand equity restaurants. However, its influence has not been paid much attention by researchers. Further, recently there is a rapid growth of various certifications in Korea. Most of them were not hygiene certification and its effectiveness is not clearly answered. This study developed customer attitude toward restaurant certification and investigated the influence of certification to customer trust. We found that the attitude toward certification was consisted of two factors: certification belief and certification substitute. This study found that customers are more depending on information from bran equity. The positive effect of certification belief is significantly lower in low brand equity restaurants. On the other hand, customers used their heuristic such as looking up restaurant and kitchen only when they are dinging at low brand equity restaurants. This certification substitute was not significant in high brand equity restaurant. Consequently, restaurant certification is not working well as much as what we expected.
본문·목차
인공지능 문자 인식 모델을 통해 추출된 텍스트로, 일부 오타나 오류가 포함될 수 있으나 지속적으로 개선 중입니다.
오류를 발견하셨다면 해당 부분을 드래그한 후 ' 를 통해 신고해주세요.
오류를 발견하셨다면 해당 부분을 드래그한 후 ' 를 통해 신고해주세요.
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