인문학
사회과학
자연과학
공학
의약학
농수해양학
예술체육학
복합학
지원사업
학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
커뮤니티
연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
초록·키워드
The purpose of this study is to suggest the relationship between the familiarity of tourist destination and the image of tourism destination, the trust of tourist destination, and the loyalty of tourist destination.
To this end, the survey was conducted from March 1 to March 30, 2019, for Koreans who visited Jeju Island. The subjects of the questionnaire were limited to domestic visitors who visited Jeju Island in 2018. The questionnaires were used especially for those who agreed to the questionnaire, and after the purpose of the questionnaire was adequately addressed, the questionnaire was conducted in a self-replicating manner. As a result of the survey, 400 copies were distributed and 360 copies were collected. Of these, 340 were used for the analysis, except for ones that responded brusquely or had a questionnaire for the purpose of the study.
As a result, first, familiarity of sightseeing spots has a positive effect on sightseeing spot image. Second, it has a positive effect on the confidence of tourist destination. Third, the familiarity of sightseeing spots has a positive effect on tourism loyalty. Fifth, tourist destination images have a positive effect on tourist destination trust. Sixth, tourism image has a positive effect on tourism loyalty. Seventh, it was found that tourism trust positively affects tourist loyalty.
To this end, the survey was conducted from March 1 to March 30, 2019, for Koreans who visited Jeju Island. The subjects of the questionnaire were limited to domestic visitors who visited Jeju Island in 2018. The questionnaires were used especially for those who agreed to the questionnaire, and after the purpose of the questionnaire was adequately addressed, the questionnaire was conducted in a self-replicating manner. As a result of the survey, 400 copies were distributed and 360 copies were collected. Of these, 340 were used for the analysis, except for ones that responded brusquely or had a questionnaire for the purpose of the study.
As a result, first, familiarity of sightseeing spots has a positive effect on sightseeing spot image. Second, it has a positive effect on the confidence of tourist destination. Third, the familiarity of sightseeing spots has a positive effect on tourism loyalty. Fifth, tourist destination images have a positive effect on tourist destination trust. Sixth, tourism image has a positive effect on tourism loyalty. Seventh, it was found that tourism trust positively affects tourist loyalty.
본문·목차
인공지능 문자 인식 모델을 통해 추출된 텍스트로, 일부 오타나 오류가 포함될 수 있으나 지속적으로 개선 중입니다.
오류를 발견하셨다면 해당 부분을 드래그한 후 ' 를 통해 신고해주세요.
오류를 발견하셨다면 해당 부분을 드래그한 후 ' 를 통해 신고해주세요.