인문학
사회과학
자연과학
공학
의약학
농수해양학
예술체육학
복합학
DBpia AI
AI 에이전트
AI 아이디어
AI 리더
AI 뷰어
Citeasy
크롬 서지관리 다운로드
지원사업
학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
커뮤니티
연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
피인용 0
초록·키워드
Papi Jiang, as “the most popular internet celebrity(Wanghong) in 2016”, started to make short videos and spread them through various SNS in 2015. She worked hard on the creation of these short videos，making many outstanding creations, during these 5 years she gained a great deal of popularity. This research focuses on the analysis of the short videos created by Papi Jiang on Weibo from 2015 to 2019. The subject has been classified according to renewal frequency and the contents of all short videos. Then, selecting the typical outstanding short videos, and analyzing these intensively. Finally, discovering the factors that contribute to popularity in professional short video creation; appropriate length of short videos, good pacing, interesting contents, evocative topics concerning real-life issues, content that resonates with audiences, especially young people within higher-education, well concentration on contents creation, genuine passion for the creation of content and communicating well with fans, well thought out use of various SNS and short video platforms, establishment of Papitube, becoming a celebrity, a broadcaster etc. these multiple positions continue the life-cycle of short video popularity. In conclusion, the research limitation and the future research direction are presented.
본문·목차
인공지능 문자 인식 모델을 통해 추출된 텍스트로, 일부 오타나 오류가 포함될 수 있으나 지속적으로 개선 중입니다.
오류를 발견하셨다면 해당 부분을 드래그한 후 ' 를 통해 신고해주세요.
오류를 발견하셨다면 해당 부분을 드래그한 후 ' 를 통해 신고해주세요.
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