Sea, Connecting the Dots: On the Cusp of Greatness

Germaine Tyo; Jasper Low Cheng En; Lee Jia En; Too Fang Jing; Andrew Karl Delios

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자료유형: 학술저널

저자정보: Germaine Tyo Jasper Low Cheng En Lee Jia En Too Fang Jing Andrew Karl Delios

저널정보: Academy of Asian Business (AAB) Academy of Asian Business Review Academy of Asian Business Review 제5권 제2호

발행연도: 2019.1

수록면: 15 - 44 (30page)

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Sea Limited (formerly Garena Limited) was founded in Singapore in 2009 as a digital entertainment services provider. Since then, Sea has ventured into digital financial services and e-commerce, achieved “unicorn” status, and undergone a successful Initial Public Offering. Sea has now arrived at a crucial juncture in its ascent and must make several important decisions to reach its next milestone. In 2014, Sea launched its digital financial services business: AirPay. AirPay was born out of necessity and strategy as part of Garena’s solution to avoid paying exorbitant transaction fees through third-party transaction services and to act as the foundation of other platforms in Sea’s development pipeline. Following AirPay, Sea launched its e-commerce platform: Shopee. Shopee was Sea’s highly ambitious and aggressive entry into a hotly contested space. Sea has invested significant resources into Shopee which have reaped correspondingly encouraging results. Keys to Sea’s success lie in its service orientation, adaptability, and the speed and decisiveness exhibited in the execution of strategy. These traits have allowed Sea to design the right platforms and products, change with the times and boldly implement planned changes. Asian firms can learn from how Sea manages to navigate the increasingly complex and tumultuous global business environment. Sea now faces major challenges in its way of becoming a truly global brand and faces some uncertainty. Nevertheless, Sea’s trajectory and positioning inspire optimism and will continue on its rise to the top.

참고문헌 (38)

참고문헌 신청

Amihud, Y. / 1981 / Risk reduction as a managerial motive for conglomerate mergers / The bell journal of economics :605~617

Annie, A. / The Biggest E-commerce Website and Apps in Southeast Asia / Edb.gov.sg

ASEAN UP / Overview of business in Southeast Asia - ASEAN UP

Blacker, A / How Garena’s Free Fire competes with Fortnite and PUBG Mobile / VentureBeat

Bloomberg.com / Bloomberg - SE:USNew York

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