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논문 기본 정보

자료유형
학술저널
저자정보
김학권 (경기대학교) 윤상영 (동양대학교)
저널정보
한국사회체육학회 한국사회체육학회지 한국사회체육학회지 제81호
발행연도
2020.7
수록면
205 - 215 (11page)
DOI
10.51979/KSSLS.2020.07.81.205

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초록· 키워드

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Purpose: This study is aimed to determine the causal relation between the motivational factors and the exercise adherence of screen golf participators. Considering the screen golf participators’ characteristics, it is also aimed to analyze the moderating effects of enjoyment factors among the variables.
Method: The subjects of this study were the population of screen golf participators, who were in Seoul in September, 2019. Sample Selection Bias was used, and 308 questionnaires were used in the final analysis. Frequency analysis, exploratory factor analysis, verification of reliability, and corelation analysis were implemented with the collected data from the questionnaires using SPSS Win Version 21.0.
Results: First, among sub-factors of participation motivation, self-development, social-orientation, and good use of leisure had positive effects on exercise adherence while health-orientation had few effects on exercise adherence. Second, enjoyment factors had moderating effects on the relation between participation motivation and exercise adherence. Especially, the group with higher degree of self-development and good use of leisure showed a greater tendency in exercise adherence than those of the group with lower degree.
Conclusion: This study is expected to be the useful data in building a strategy for the person whose goal is to form various & healthy leisure culture through golf, and to increase the consumers’ participation adherence intention while decreasing their drop intention in the screen golf market.

목차

Ⅰ. 서론
Ⅱ. 연구방법
Ⅲ. 연구결과
Ⅳ. 논의
Ⅴ. 결론 및 제언
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ABSTRACT

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