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논문 기본 정보

자료유형
학술저널
저자정보
김지은 (이화여자대학교 의류학과) 최혜선 (이화여자대학교 의류학과) 김은경 (서울디지털대학교 디지털패션)
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한국의류학회 한국의류학회지 한국의류학회지 제35권 제10호
발행연도
2011.1
수록면
1,252 - 1,263 (12page)

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초록· 키워드

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This study examined the current state of snowboarding apparel. We investigated the preferred design, the required functions, and inconvenient factors in snowboard apparel through interviews with snowboard pro-players and questionnaires with functional apparel consumers. The research was conducted as follows. In order to raise problems through interviews with pro-snowboarders and grasp the individual traits of consumers, a survey was conducted with male and female consumers in their 20s-30s who enjoy snowboarding and those who had purchased specialized brand snowboarding apparel more than once. After the survey with consumers, this study set the classification standard for snowboard maniacs according to snowboarding frequency and classified the snowboarders into two groups. Both groups carry MP3 players most frequently in ordinary times and they preferred notable and brilliant colors and partially-used patterns (printed patterns). Through the investigation of the mobile functions that the snowboarders wanted for snowboarding apparel, it was found that the most preferred functions were those of listening to music and photo/video image-taking.

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