지원사업
학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
커뮤니티
연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
초록· 키워드
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This research examines shopping motives, information search of e-fashion consumers and their behavioral intentions (word of mouth, repurchase and site switching intentions). The survey was conducted from December $17^{th}$ 2010 to January $5^{th}$ 2011 and all respondents had previous experiences with on-line purchase of fashion items. The study finds that an information search has three dimensions, recreational search, informative search, and rational search. The effects of both hedonic and utilitarian shopping motives on information search and behavioral intentions are significant. In addition, recreational and informative search have a positive impact on word of mouth and site switching intentions, while repurchase intention is influenced by an informative search. Rational search has a positive effect on switching intention only. Finally, there are significant differences by gender in shopping motives, information search and behavioral intentions.
목차
등록된 정보가 없습니다.
참고문헌 (51)
참고문헌 신청
Blake,B.F / 2005 / Tailoring new websites to appeal to those most likely to shop online / Technovation 25(10):1205~1214
Bloch,P.H / 1989 / Extending the concept of shopping: An investigation of browsing activity / Journal of the Academy of Marketing Science 17(1):13~21
Bloch,P.H / 1986 / Consumer search: An extended framework / The Journal of Consumer Research 13(1):119~126
Childers,T.L / 2001 / Hedonic and utilitarian motivations for online retail shopping behavior / Journal of Retailing 77:511~535
최미영 / 2010 / 인터넷을 통한 지속적 정보탐색행동의 영향요인에 관한 연구 / 한국의류학회지 34(9):1527~1537
Bloch,P.H / 1989 / Extending the concept of shopping: An investigation of browsing activity / Journal of the Academy of Marketing Science 17(1):13~21
Bloch,P.H / 1986 / Consumer search: An extended framework / The Journal of Consumer Research 13(1):119~126
Childers,T.L / 2001 / Hedonic and utilitarian motivations for online retail shopping behavior / Journal of Retailing 77:511~535
최미영 / 2010 / 인터넷을 통한 지속적 정보탐색행동의 영향요인에 관한 연구 / 한국의류학회지 34(9):1527~1537
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