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학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
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논문 기본 정보
- 자료유형
- 학술저널
- 저자정보
- 발행연도
- 2015.1
- 수록면
- 72 - 82 (11page)
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초록· 키워드
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The purpose of this study was to provide preliminary data for competitive dominance in an institutional foodservice environment. Data were collected from 85 experts and practitioners on customer-oriented service contact elements and contact fields in the foodservice industry. PASW Statistics ver.18 and MS Excel were used for data analysis. From the pilot study, 67 service contact-elements were derived. Contribution rate analysis and frequency analysis in each contact field were performed in order to categorize four factors, including environment-oriented contact, product-oriented contact, service-oriented contact, and image-oriented contact fields. Thirty three contact elements were derived, and environment-oriented contact consisted of eight contact-elements (cleanliness of restaurant/kitchen, etc.), product-oriented contact consisted of twelve contact-elements (food taste, etc.), service-oriented contact consisted of seven contact-elements (service quality, etc.), and image-oriented contact consisted of six contact-elements (image/reputation, etc.). The results of study will be useful to develop an effective marketing program for competitive dominance in an competitive foodservice industry environment.
목차
등록된 정보가 없습니다.
참고문헌 (10)
참고문헌 신청
Baik YC / 2001 / A study on the relation between family restaurant choice attributes and the influential factors / Korean J Hotel Adm 10(1):95~116
Chang KC / 2011 / Applying the Kano model and QFD to explore customers' brand contacts in the hotel business: a study of a hot spring hotel / Total Qual Manag Bus Excell 22(1):1~27
최민우 / 2008 / 패밀리 레스토랑의 브랜드별 선택속성과 서비스 품질이 고객만족에 미치는 영향 연구 / 호텔경영학연구 17(2):35~56
Fortini-Campbell L / 2003 / Kellogg on integrated marketing / John Wiley & Sons :54~89
김효실 / 2012 / 산업체 급식 속성요인이 급식만족도에 미치는 영향 -안산지역 외국인 근로자를 대상으로- / 관광학연구 36(3):277~293
Chang KC / 2011 / Applying the Kano model and QFD to explore customers' brand contacts in the hotel business: a study of a hot spring hotel / Total Qual Manag Bus Excell 22(1):1~27
최민우 / 2008 / 패밀리 레스토랑의 브랜드별 선택속성과 서비스 품질이 고객만족에 미치는 영향 연구 / 호텔경영학연구 17(2):35~56
Fortini-Campbell L / 2003 / Kellogg on integrated marketing / John Wiley & Sons :54~89
김효실 / 2012 / 산업체 급식 속성요인이 급식만족도에 미치는 영향 -안산지역 외국인 근로자를 대상으로- / 관광학연구 36(3):277~293
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