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학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
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논문 기본 정보
- 자료유형
- 학술저널
- 저자정보
- 발행연도
- 2014.1
- 수록면
- 77 - 92 (16page)
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초록· 키워드
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Korean entertainment companies like SM entertainment, YG and JYP contribute enormously to the recent K-pop fever. They expand their businesses aggressively to foreign markets which has been successful. This paper seeks to find out their precise strategies to succeed in the global market. Our study focus on SM entertainment which manages successively in the Asian market. As a result, one of their successful strategies on the global market is localization. They rearrange a group with in the members to suit into the local market : for instance, Super Junior, representative boy group, has rearranged and reformed to Super Junior M (mandarin), Super Junior happy (for Japan market), etc. Coopration with SNS (Social Network Service) is another successful strategies of SM Entertainment : page views of K-pop on Youtube achieved more than 0.8 billion in 2013. Furthermore, for marketing, many members play an advertizing model for global products.
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참고문헌 (30)
참고문헌 신청
Asiaenews
BTN / 2013 / bntnews
Han, S.S. / 1998 / Corporate Competencies, Market attractiveness, Focusing on the overseas activities of the world’s major telecommunications providers：business characteristics and the relationship between overseas activities / Information and Communications Policy Research 5(1-2)
Herald Economy / 2006 / Sooman Lee, CEO of SM Entertainment
Huh, J.W. / 2012 / Overseas expansion strategies of cultural contents (Focused in SM Entertainment)
BTN / 2013 / bntnews
Han, S.S. / 1998 / Corporate Competencies, Market attractiveness, Focusing on the overseas activities of the world’s major telecommunications providers：business characteristics and the relationship between overseas activities / Information and Communications Policy Research 5(1-2)
Herald Economy / 2006 / Sooman Lee, CEO of SM Entertainment
Huh, J.W. / 2012 / Overseas expansion strategies of cultural contents (Focused in SM Entertainment)
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