지원사업
학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
커뮤니티
연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
논문 기본 정보
- 자료유형
- 학술저널
- 저자정보
- 발행연도
- 2011.1
- 수록면
- 65 - 73 (9page)
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초록· 키워드
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This study examines the motivation, opportunity, and ability in the use of the internet by comparing young and aging consumers in the essential infrastructure of an information oriented society. Previous studies have conducted surveys about using computers and the internet instead of measuring the digital divide by using multilateral approaches; however, this study examines digital divide in terms of motivation, opportunity, and ability. Results suggested age, gender, and education level influenced motivation, opportunity, and ability in the use of the internet by consumers; in addition, the motivation and ability were different depending on occupation. The results show that the digital divide was mainly influenced by motivation and ability in offering a difference between the two groups of young and aging consumers, This study contributes to illuminate the differences between young and aging consumers to use the internet and to suggest implications in the perspectives of motivation, opportunity, and ability.
목차
등록된 정보가 없습니다.
참고문헌 (36)
참고문헌 신청
Ahmed, A / 2007 / Open Access Towards Bridging the Digital Divide-Policies and Strategies for Developing Countries / Information Technology for Development 13(4):337~361
Ahmed, A / 2004 / Making Technology Work for the Poor: Strategies and Policies for African Sustainable Development / International Journal of Technology. Policy and Management 4(1):1~17
Ahmed, A / 2005 / Digital Publishing and the New Era of Digital Divide / International Journal of Learning and Intellectual Capital 2(4):321~338
Alexander, V / 2008 / Race, Gender, and Information Technology Use: The New Digital Divide / Cyber Psychology 11(4):437~442
Batra, R / 1985 / How Advertising Works at Contact, In Psychological Processes and Advertising Effects
Ahmed, A / 2004 / Making Technology Work for the Poor: Strategies and Policies for African Sustainable Development / International Journal of Technology. Policy and Management 4(1):1~17
Ahmed, A / 2005 / Digital Publishing and the New Era of Digital Divide / International Journal of Learning and Intellectual Capital 2(4):321~338
Alexander, V / 2008 / Race, Gender, and Information Technology Use: The New Digital Divide / Cyber Psychology 11(4):437~442
Batra, R / 1985 / How Advertising Works at Contact, In Psychological Processes and Advertising Effects
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