지원사업
학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
커뮤니티
연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
논문 기본 정보
- 자료유형
- 학술저널
- 저자정보
- 저널정보
- 충남대학교 아시아여론연구소 Asian journal for public opinion research : AJPOR Asian journal for public opinion research : AJPOR 제1권 제1호
- 발행연도
- 2013.1
- 수록면
- 26 - 41 (16page)
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초록· 키워드
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The rise and fall of social research methods rely on how much a certain method is able to appropriately reflect the change of society. The present research proposes new mobile surveying methods, considering the current and future trends in Korea. In particular, this research focuses on environmental pressure (time constraints, the presence of others and the place) as one of the major factors influencing the effects of survey modes. For example, landline surveys are conducted in the respondent's home, which is a private and fixed space. On the other hand, surveys on mobile phones can be conducted in diverse places with other people around. After sampling 500 landline respondents and 500 mobile phone respondents using a quota method, the same questionnaire was used for both the mobile and landline interviews. The findings are generally consistent with the literature supporting the data quality and comparability of the mixed mode survey. These results are encouraging for researchers designing surveys that feature mobile phone data collection.
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