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복합학
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초록·키워드
There are many theories about the development of agrotourism, and each stakeholder has its own role and function. If it is based on organizational functions, stakeholders need to be coordinated, and the state plays a major administrative role in it. However, the successful case of Yeongdong County, Chungcheongbuk province, the Republic of Korea has an important role for the government in the development of tourism, which provides another perspective on the role of the government in promotion and development agrotourism activities.
This article aims to develop agrotourism through a cooperative approach, which clarifies the role of the local authorities in the Yeongdong region in the management and operation of the local agrotourism activities. The qualitative research method is based on a field survey conducted in Yeongdong County in October 2019. The results of the study show that in situations where conflicts of interest are prone to occur among stakeholders, the development of local tourism has a limited impact on the cooperative culture, and local governments play an important role in it. Accordingly, the local governments actively formulate strategies to maintain and develop traditional agricultural industries and at the same time develop agrotourism activities. The government"s ability to coordinate, cooperate, and participate reasonably is a key factor for the success of the sustainable development of the tourism industry. The development of Yeongdong"s agrotourism industry has achieved impressive results through an effective strategy, highlighting the important role of local government in the consensus of local communities and collaboration with stakeholders.
This article aims to develop agrotourism through a cooperative approach, which clarifies the role of the local authorities in the Yeongdong region in the management and operation of the local agrotourism activities. The qualitative research method is based on a field survey conducted in Yeongdong County in October 2019. The results of the study show that in situations where conflicts of interest are prone to occur among stakeholders, the development of local tourism has a limited impact on the cooperative culture, and local governments play an important role in it. Accordingly, the local governments actively formulate strategies to maintain and develop traditional agricultural industries and at the same time develop agrotourism activities. The government"s ability to coordinate, cooperate, and participate reasonably is a key factor for the success of the sustainable development of the tourism industry. The development of Yeongdong"s agrotourism industry has achieved impressive results through an effective strategy, highlighting the important role of local government in the consensus of local communities and collaboration with stakeholders.
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UCI(KEPA) : I410-ECN-0101-2021-301-001404684
