인문학
사회과학
자연과학
공학
의약학
농수해양학
예술체육학
복합학
DBpia AI
AI 에이전트
AI 아이디어
AI 리더
AI 뷰어
Citeasy
크롬 서지관리 다운로드
지원사업
학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
커뮤니티
연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
학술대회자료
Full-text
오류 신고하기해당 페이지 내 제목·저자·목차·페이지정보가 잘못된 경우 알려주세요!
초록·키워드
Today"s flagship store has become an important discriminatory strategy to connect customers" lifestyle and brand value by recognizing shopping as a high-end cultural space as well as on a large scale. The cafe space goes further from the concept for beverage sales only, allowing visiting customers to experience the manufacturing process of beverages directly, linking brand and consumer relations by forming a brand community as well as inducing activity experience marketing, and greatly influencing the final purchase decision. Therefore, in this study, the types of user experience shown in UX design are classified, and based on five strategic experience modules proposed by Schmidt 20 years ago, the UX design applied to the flagships is directly explored and investigated on the relationship between the user experience elements and the user"s experience elements of each gender. When analyzing the users of cafe flagship stores by gender, the percentage of visitors was generally similar. In addition, when analyzing the experience factors experienced by men and women, the sense was high for both adult men and women, and awareness was also similar. However, in terms of emotion and relationships, we could see that women were higher than men, while in behavioral factors, men were more prominent than women. Therefore, it would be effective to target marketing that includes emotional and relationship experience elements for women under the assumption that sensory elements are applied in flagship stores, and to promote behavioral experience marketing for men.
인공지능 문자 인식 모델을 통해 추출된 텍스트로, 일부 오타나 오류가 포함될 수 있으나 지속적으로 개선 중입니다.
오류를 발견하셨다면 해당 부분을 드래그한 후 ' 를 통해 신고해주세요.
오류를 발견하셨다면 해당 부분을 드래그한 후 ' 를 통해 신고해주세요.
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