인문학
사회과학
자연과학
공학
의약학
농수해양학
예술체육학
복합학
DBpia AI
AI 에이전트
AI 아이디어
AI 리더
AI 뷰어
Citeasy
크롬 서지관리 다운로드
지원사업
학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
커뮤니티
연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
논문 기본 정보
- 자료유형
- 학술저널
- 저자정보
- 발행연도
- 2021.2
- 수록면
- 5 - 19 (15page)
- DOI
- 10.15187/adr.2021.02.34.1.5
이용수
초록· 키워드
Background: We explore the potential for mismatch between semantic intentions and user responses to color in skincare package design, as well as implications for color selection in packaging design.
Methods: A semantic differential experiment, a card-sorting workshop, and a post-workshop interview were conducted to collect data on participants’ responses to packaging design stimuli. Color in packaging design was manipulated, with other elements controlled.
Results: Mismatches between designers’ semantic intents and users’ responses to color in skincare package design were indicated by some results. New colors are further suggested as potential options for triggering the desired responses. Moreover, the results indicate that some colors are more universally accepted as representative of certain product characteristics due to their metaphoric associations. In contrast, others were found to be more susceptible to interpretation, possibly related to past experiences and/or cultural factors.
Conclusions: The results provide insights towards the nature of mismatches between designers’ semantic intents and users’ responses to color in skincare package design. For colors with strong associations to shared metaphoric interpretations, minor mismatches between designer intent and user response may result. In contrast, colors without shared associations are increasingly likely to mismatch based upon more idiosyncratic interpretations.
상세정보 수정요청해당 페이지 내 제목·저자·목차·페이지Methods: A semantic differential experiment, a card-sorting workshop, and a post-workshop interview were conducted to collect data on participants’ responses to packaging design stimuli. Color in packaging design was manipulated, with other elements controlled.
Results: Mismatches between designers’ semantic intents and users’ responses to color in skincare package design were indicated by some results. New colors are further suggested as potential options for triggering the desired responses. Moreover, the results indicate that some colors are more universally accepted as representative of certain product characteristics due to their metaphoric associations. In contrast, others were found to be more susceptible to interpretation, possibly related to past experiences and/or cultural factors.
Conclusions: The results provide insights towards the nature of mismatches between designers’ semantic intents and users’ responses to color in skincare package design. For colors with strong associations to shared metaphoric interpretations, minor mismatches between designer intent and user response may result. In contrast, colors without shared associations are increasingly likely to mismatch based upon more idiosyncratic interpretations.
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목차
- Abstract
- 1. Introduction
- 2. Methods
- 3. Results
- 4. Discussion & Conclusion
- 5. Limitations & Future Study
- References
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