인문학
사회과학
자연과학
공학
의약학
농수해양학
예술체육학
복합학
DBpia AI
AI 에이전트
AI 아이디어
AI 리더
AI 뷰어
Citeasy
크롬 서지관리 다운로드
지원사업
학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
커뮤니티
연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
논문 기본 정보
- 자료유형
- 학술저널
- 저자정보
- 발행연도
- 2021.3
- 수록면
- 160 - 188 (29page)
- DOI
- 10.15706/jksms.2021.22.1.008
이용수
초록· 키워드
As the mobile e-commerce market is activated, research on technology-based self-service and consumer repurchase behavior is becoming critical for companies to improve their sustainability. Accordingly, this study analyzes the impact of technology-based self-service characteristics on consumers" repurchase intention in a mobile commerce environment based on a value-based acceptance model (VAM). This study analyzed 200 useful data using SPSS 16 and R 4.0.2 for empirical research. This study showed that ubiquity and information quality among the characteristics of technology-based self-service significantly affected perceived usefulness and ubiquity, information quality and information security affected perceived value. It also showed perceived usefulness, and perceived value significantly affected repurchase intention. In this work, information quality in the technology-based self-service characteristics has a relatively more significant impact on perceived usefulness and perceived usefulness did on repurchase intention. This research suggests that more attention should be paid to the benefits and utilities that consumers perceive.
#Mobile Commerce
#Perceived Usefulness
#Perceived Value
#Repurchase Intention
#Technology-Based Self-Service
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목차
- Abstract
- I. 서론
- II. 이론적 배경
- Ⅲ. 연구모형 및 가설설정
- Ⅳ. 실증분석 결과
- Ⅴ. 결론
- 참고문헌
참고문헌
참고문헌 신청최근 본 자료
UCI(KEPA) : I410-ECN-0101-2021-324-001560373
