지원사업
학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
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연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
논문 기본 정보
- 자료유형
- 학술저널
- 저자정보
- 발행연도
- 2013.7
- 수록면
- 133 - 173 (41page)
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초록· 키워드
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Consumers empty perfectly safe to intake perishable foods everyday if they are older than what prints on expiration date. The variation in expiration dating is freshness labeling represented in various terms such as sell by, package, best before, and so on. Regardless of the terms used and meanings are attached, consumers tend to conceive of freshness labeling on food as end of its shelf-life. Consequently, the food waste becomes a big issue for businesses in food sector. In an effort to demonstrate flexibility on this, KFDA(Korea Food & Drug Administration) introduced “best before” date in domestic market place to reduce food waste, based on the food safety test conducted by KCA(Korea Consumer Agency 2009). The results indicated freshness labeling on food should not be considered as the end of its life. Current study examined the underlying mechanisms(i.e. risk perception, self-construals, and indecisiveness) that influence consumers` intention on prolonged consumption of food beyond its stamped date when the KCA test results are shown to them. In addition, the moderating effect of regulatory focus is tested in the causal relationships between underlying mechanisms and different groups of prolonged consumption intention. Study participants are divided into three groups of prolonged consumption intention: no-change, moderate-change, and wide-change. The group with moderate-change in intention being as our point of reference, logistic regression analyses are conducted on 276 sample population. The results indicated that consumers with high source credibility risk are likely to show wide-change in intention on prolonged consumption while physical risk did not show significance. The consumers with independent self-construal are likely to show no-change in intention on prolonged consumption while interdependent self-construal did not show significance. Indecisiveness showed association a group with wide-change in intention on prolonged consumption. The moderating effect of regulatory focus showed valid results in most situations; the promotion-focused consumers showed wide-change in intention, while prevention-focused consumers showed no-change in intention. Furthermore, the moderating effect of promotion-focus showed a dominant position over the causal effect of indecisiveness in which decisive consumers(i.e. no-change in intention); if they are promotion-focused they tend show for the wide-change in intention instead. It is important to note that for those promotion-focused consumers(or situations), promotion-related arguments are more effective, while for those prevention-focused consumers(or situations) prevention- related arguments are more effective means of persuasion.
목차
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참고문헌 (79)
참고문헌 신청
1. [학술지(정기간행물)] - Abad, P.L. / 2003 / Optimal Pricing and Lotsizing Under Conditions of Perishability, Finite Production, and Partial Backordering and Lost Sale / European Journal of Operations Research 144 (3) : 677 ~ 685
2. [단행본] - Bauer, Raymond A. / 1960 / Consumer Behavior as Risk Taking, in Dynamic Marketing for a Changing World / American Marketing Association
3. [학술지(정기간행물)] - Beswick, Gery / 1988 / Psychological Antecedents to Student Procrastination / Australian Psychologist 23 (2) : 207 ~ 217
4. [단행본] - Blackwell, Roger D. / 2001 / Consumer Behavior / Harcourt
5. [단행본] - Blaine, B. / 1993 / Self-esteem and Self-serving Biases in Reactions to Positive and Negative Events: An Integrative Review, In Self-esteem: The Puzzle of Low Self-regard / Plenum Press : 55 ~ 85
2. [단행본] - Bauer, Raymond A. / 1960 / Consumer Behavior as Risk Taking, in Dynamic Marketing for a Changing World / American Marketing Association
3. [학술지(정기간행물)] - Beswick, Gery / 1988 / Psychological Antecedents to Student Procrastination / Australian Psychologist 23 (2) : 207 ~ 217
4. [단행본] - Blackwell, Roger D. / 2001 / Consumer Behavior / Harcourt
5. [단행본] - Blaine, B. / 1993 / Self-esteem and Self-serving Biases in Reactions to Positive and Negative Events: An Integrative Review, In Self-esteem: The Puzzle of Low Self-regard / Plenum Press : 55 ~ 85
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