인문학
사회과학
자연과학
공학
의약학
농수해양학
예술체육학
복합학
DBpia AI
AI 에이전트
AI 아이디어
AI 리더
AI 뷰어
Citeasy
크롬 서지관리 다운로드
지원사업
학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
커뮤니티
연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
논문 기본 정보
- 자료유형
- 학술저널
- 저자정보
- 발행연도
- 2021.1
- 수록면
- 69 - 90 (22page)
이용수
초록· 키워드
This study intended to verify how destination emotional images affect satisfaction and behavior intention, and how satisfaction influences behavior intention. To this end, in order to compare cases of Korea and Japan, a survey was conducted on people who had visited the regions within the last three years. The survey was performed online for 20 days from November 11 to 30, 2019.The factors of destination emotional images were derived into emotion, presence, and sensation, while satisfaction and behavior intention were determined to have a single dimension. The results of the empirical analysis showed that destination emotional images have a significant effect on both satisfaction and behavior intention. In addition, satisfaction was found to have a significant effect on behavior intention. This suggests that a destination emotional image is an antecedent variable that has a significant impact on satisfaction and behavior intention. Therefore, to create a positive image of a destination, it is deemed necessary that emphasis should be put on the process of establishing tourism preparedness and marketing strategies.
상세정보 수정요청해당 페이지 내 제목·저자·목차·페이지정보가 잘못된 경우 알려주세요!
목차
등록된 정보가 없습니다.
참고문헌
참고문헌 신청최근 본 자료
