지원사업
학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
커뮤니티
연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
논문 기본 정보
- 자료유형
- 학술저널
- 저자정보
- 발행연도
- 2021.1
- 수록면
- 137 - 145 (9page)
이용수
초록· 키워드
오류제보하기
With the development of the economy and the continuous improvement of people’s living standards, consumers’ increasing demand for safe food has become an inevitable trend of social development. On the one hand, food safety is an urgent social problem needed to be solved in China. On the other hand, the food safety guarantee method based on a traceability system is popular. This paper systematically studies the influencing factors of consumers’ willingness to pay for the extra price of traceable pork in the Yanbian area through empirical analysis. The result showed that consumers’ attitude and subjective norms, and perceived behavior control, have significantly positively affect consumers’ willingness to pay the extra price. Meanwhile, consumers’ perceived risk of traceable pork significantly moderates the effect on consumers’ attitude and willingness to pay an extra price. The results can provide the corresponding reference for government agencies to formulate policies and provide valuable suggestions for enterprises to develop a pork traceability market to realize the development of a pork traceability system in the Yanbian area to ensure consumers’ food safety.
목차
등록된 정보가 없습니다.
참고문헌 (29)
참고문헌 신청
Ajzen I / 1991 / The theory of planned behavior / Organizational Behavior and Human Decision Process 50(2):179~211
Ajzen I / 2006 / Perceived behavioral control, self-Efficacy, locus of control and the theory of planned behavior / J. Applied Social Psychology 32(4):665~683
Angulo AM / 2007 / Food safety and consumers'willingness to pay for labelled beef in Spain / Food Quality and Preference 18:89~105
Chen HH / 2007 / Comparative study on traceability system of agricultural products at home and abroad / Market Modernization 31(21):5~6
Cho J / 2006 / An integrated model of risk and risk reducing strategies / J. Business Research 59(1):112~120
Ajzen I / 2006 / Perceived behavioral control, self-Efficacy, locus of control and the theory of planned behavior / J. Applied Social Psychology 32(4):665~683
Angulo AM / 2007 / Food safety and consumers'willingness to pay for labelled beef in Spain / Food Quality and Preference 18:89~105
Chen HH / 2007 / Comparative study on traceability system of agricultural products at home and abroad / Market Modernization 31(21):5~6
Cho J / 2006 / An integrated model of risk and risk reducing strategies / J. Business Research 59(1):112~120
함께 읽어보면 좋을 논문
논문 유사도에 따라 DBpia 가 추천하는 논문입니다. 함께 보면 좋을 연관 논문을 확인해보세요!
-
A Comparison of Predictive Models for News Sentiment Analysis-based Pork Price Prediction
한국정보과학회 학술발표논문집
2021 .06
-
축산물 이력추적성과 원산지에 대한 소비자 선호 분석
농업생명과학연구
2024 .08
-
감정 데이터를 활용한 딥러닝 기반 돈육가격 예측 연구
한국정보기술학회논문지
2023 .12
-
Research on the Factors Affecting the Willingness to Pay for Digital Music
한국컴퓨터정보학회논문지
2019 .06
-
Key Technology for Food-Safety Traceability Based on a Combined Two-Dimensional Code
JIPS(Journal of Information Processing Systems)
2023 .04
-
요구사항 명세서에 첨부하는 요구사항 추적표 작성 양식 제안
시스템엔지니어링학술지
2016 .01
-
외식기업의 배달서비스에 대한 소비가치가 태도, 이용의도 및 지불의도에 미치는 영향
디지털산업정보학회논문지
2019 .01
-
An Automatic Generation Method of Traceability Links from Requirement to Design in Business Applications
JOURNAL OF PLATFORM TECHNOLOGY
2023 .10
-
A Literature Review on Software Requirement Traceability
한국정보과학회 학술발표논문집
2021 .06
-
비정형화된 문서간 추적성 분석 및 가시화 방안 제시
한국CDE학회 학술발표회 논문집
2015 .02
-
GS1 표준 기반 식품 이력관리 시스템 제안
한국통신학회 학술대회논문집
2016 .01
-
A Study of Consumers’ Purchase Intention on Biotech Health Products
대한산업공학회 추계학술대회 논문집
2015 .11
-
뉴스 감성 분석을 이용한 돼지고기 가격변화 예측 모델
한국정보과학회 학술발표논문집
2023 .06
-
CSR 소비자이슈를 위한 생활용품 안전관리대상 유형 분류형태 연구
한국안전학회지
2019 .01
-
A Study of Traceability and Change Management Based on Decommissioning Information for a Nuclear Facility
한국방사성폐기물학회 학술대회
2018 .01
-
돈피의 입자 크기에 따른 유화소시지의 품질특성 변화
농업생명과학연구
2018 .01
-
Model of Consumer Behavior during the Digital Transformation of the Economy
Industrial Engineering & Management Systems
2020 .09
-
비정형화된 문서간 추적성 분석에 관한 연구
한국CDE학회 논문집
2015 .12
-
A Study of Consumer Behavior on Online Shopping Discount Event - Cyber hot Days - in Korea
디지털산업정보학회논문지
2018 .01
-
Combined Effect of Post-Slaughtering Storage and Single Beam Irradiation on Physiochemical Quality of Pork Leg Meat Stored at Different Temperatures
농업생명과학연구
2021 .12
이 논문의 저자 정보
최근 본 자료
댓글(0)
0