지원사업
학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
커뮤니티
연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
논문 기본 정보
- 자료유형
- 연구보고서
- 저자정보
- 발행연도
- 2020.3
- 수록면
- 1 - 116 (116page)
이용수
초록· 키워드
오류제보하기
The purpose of this study is to improve the degree of completion of the public rental store business model proposed in the Gyeonggi Province Ordinance. As the basic direction of the Gyeonggi-do public rental store policy, it is necessary to focus on establishing the “business model” rather than the “long-term comprehensive plan”. In addition, there is a need to seek alternatives to policies for public rental stores to respond to the shock of Covid-19.
The business model development strategy for each type of public rental store is as follows. First, the public rental store business model that links the overheated commercial zone type and the declining commercial zone type is a method of accepting small-scale merchants pushed out of the overheated commercial area into the public rental stores established in the declining commercial area. Second, the business model for public rental store that connects the declining commercial zone type and the start-up base type is based on the case of Shinchon Box Square. In this model, the role area of the management of public rental stores has been expanded to an incubation center that is necessary to enhance the business competency and increase sales performance of early start-ups. Third, as a strategy for regenerating the old town center in response to COVID-19, we propose a “win-win cooperation mall” or “start-up base-type public rental store” model using long-term unleased vacant stores. This business model is a method of using stores that have been closed for a long time in traditional markets or shopping centers in the downtown area as a business incubation space to foster newly growing or high-tech service industries such as IT services, online distribution, finance, education, and culture and arts.
As the basic direction for establishing the subject of the public rental store business, the most efficient method is that the local government directly purchases land or buildings using its own resources. However, it is also necessary to actively consider how local governments can lease buildings of private business owners for a long period of time and use them as public rental stores or win-win cooperation stores. Gyeonggi Province needs to expand the manpower in charge of the general planning and coordination department of public retal store policy, and it is necessary to clearly set the scope of roles and authority in official documents such as ordinances and enforcement regulations regarding the division of roles of related departments and public institutions.
The ownership and management entities for each type of public rental store are to be set as follows. First, in the case of overheated commercial area type public rental store, it is best for the public sector to pre-purchase buildings or sites in the commercial area, but if large-scale development is expected, it may be possible to secure rental space through donations from the private sector. In addition, rental stores can be managed by local governments or entrusted to private entities such as social enterprises and cooperatives. Second, in the case of declined commercial area type public rental store, the public sector is needed to secure empty stores or sites in declining commercial areas, and it is common to establish a public rental store through remodeling or new construction. These rental stores can be directly managed by local governments or entrusted to village dream companies or community business entities among CRCs. Third, in the case of a start-up base-type public rental store, public-led supply is the main method, and there are cases where some private companies or private entities provide start-up space. Technology-based startups are often managed directly by the public sector, whereas general startups with low entry barriers due to the low level of source technology are generally managed by the private sector.
The business model development strategy for each type of public rental store is as follows. First, the public rental store business model that links the overheated commercial zone type and the declining commercial zone type is a method of accepting small-scale merchants pushed out of the overheated commercial area into the public rental stores established in the declining commercial area. Second, the business model for public rental store that connects the declining commercial zone type and the start-up base type is based on the case of Shinchon Box Square. In this model, the role area of the management of public rental stores has been expanded to an incubation center that is necessary to enhance the business competency and increase sales performance of early start-ups. Third, as a strategy for regenerating the old town center in response to COVID-19, we propose a “win-win cooperation mall” or “start-up base-type public rental store” model using long-term unleased vacant stores. This business model is a method of using stores that have been closed for a long time in traditional markets or shopping centers in the downtown area as a business incubation space to foster newly growing or high-tech service industries such as IT services, online distribution, finance, education, and culture and arts.
As the basic direction for establishing the subject of the public rental store business, the most efficient method is that the local government directly purchases land or buildings using its own resources. However, it is also necessary to actively consider how local governments can lease buildings of private business owners for a long period of time and use them as public rental stores or win-win cooperation stores. Gyeonggi Province needs to expand the manpower in charge of the general planning and coordination department of public retal store policy, and it is necessary to clearly set the scope of roles and authority in official documents such as ordinances and enforcement regulations regarding the division of roles of related departments and public institutions.
The ownership and management entities for each type of public rental store are to be set as follows. First, in the case of overheated commercial area type public rental store, it is best for the public sector to pre-purchase buildings or sites in the commercial area, but if large-scale development is expected, it may be possible to secure rental space through donations from the private sector. In addition, rental stores can be managed by local governments or entrusted to private entities such as social enterprises and cooperatives. Second, in the case of declined commercial area type public rental store, the public sector is needed to secure empty stores or sites in declining commercial areas, and it is common to establish a public rental store through remodeling or new construction. These rental stores can be directly managed by local governments or entrusted to village dream companies or community business entities among CRCs. Third, in the case of a start-up base-type public rental store, public-led supply is the main method, and there are cases where some private companies or private entities provide start-up space. Technology-based startups are often managed directly by the public sector, whereas general startups with low entry barriers due to the low level of source technology are generally managed by the private sector.
목차
[표지]
[정책건의]
연구 목적
경기도 공공임대상가 정책의 기본방향
공공임대상가 유형별 사업모델 개발전략
공공임대상가 조성주체 및 운영 · 관리 방안
[차례]
표차례
그림차례
[제1장 과업의 개요]
1) 연구의 배경 및 목적
2) 연구의 범위 및 방법
[제2장 공공임대상가 정책 동향과 경기도 자치법규 검토]
1. 공공임대상가 도입 배경과 관련 정책 동향
2. 경기도 공공임대상가 관련 자치법규 검토
[제3장 공공임대상가 유형화 및 선행사례 조사분석]
1. 공공임대상가 사업모델 유형화
2. 공공임대상가 국내 선행사례
3. 공공임대상가 외국 유사사례
[제4장 공공임대상가 조성사업의 쟁점과 대안 검토]
1. 공공임대상가 관련 자치법규 문제점과 개선과제
2. 지역상권 동향과 공공임대상가의 대안 모색
[제5장 경기도 공공임대상가 조성사업 추진방안]
1. 경기도 공공임대상가 정책의 기본방향
2. 공공임대상가 유형별 사업모델 개발전략
3. 공공임대상가 조성주체 및 운영 · 관리 방안
[참고문헌]
[Abstract]
참고문헌 (0)
참고문헌 신청함께 읽어보면 좋을 논문
논문 유사도에 따라 DBpia 가 추천하는 논문입니다. 함께 보면 좋을 연관 논문을 확인해보세요!
-
공공임대상가 활성화를 위한 운영방안 연구
주거환경
2019 .12
-
도시재생 사업지역에서의 공공임대상가 도입 운영방안 연구
도시재생
2019 .01
-
기업형 임대주택사업의 활성화 방안에 관한 연구 : 기업형 임대사업자에 대한 지원을 중심으로
주거환경
2016 .09
-
A Study on the Effective Management of Public Rental Housing Maintenance
The Journals of Economics, Marketing & Management
2022 .10
-
장기공공임대주택 리모델링 활성화를 위한 계획요소 개발 연구 : 서울시 영구임대주택과 공공임대주택(50년)을 중심으로
주택도시연구
2017 .04
-
공공임대주택 공급법제 정비방향
한양법학
2021 .02
-
점포속성에 부가된 개성이 점포신뢰에 미치는 영향 후, 점포충성도와의 관련성에 관한 연구
인터넷전자상거래연구
2017 .08
-
준공공임대주택사업의 조세제도 개선방안에 관한 연구
주거환경
2015 .09
-
주택 임차가구의 임차유형별 주거만족 요인 실증분석 : 수도권 거주 공공임대와 일반임차 가구를 중심으로
주택도시연구
2016 .12
-
건설형과 매입형 공공임대주택 주거만족도 영향요인 비교분석
한국지역개발학회지
2023 .11
-
임차인의 영업특성이 상가임대료에 미치는 영향-서울시 휴대폰 매장을 중심으로-
부동산·도시연구
2018 .01
-
Consumer recognition of department store business category in Japan: Comparing consideration of store image to the shopping center
Journal of Global Scholars of Marketing Science(마케팅과학연구)
2021 .09
-
전시통제경제하 백화점업계의 동향
서울학연구
2017 .02
-
Positioning customer-based convenience store image: a multidimensional scaling approach via perceptual map
유통과학연구
2021 .01
-
주택임대관리회사의 민간임대주택 월임대료 영향요인 연구
주거환경
2016 .12
-
「민간임대주택에 관한 특별법」상 기업형임대주택공급 촉진지구지정에 있어서몇 가지 문제점
집합건물법학
2017 .01
-
점포주택 거주자의 주거만족도에 영향을 미치는 요인에 관한 연구
주거환경
2019 .09
-
공공임대주택 특성과 주변 아파트 가격 간 관계 : 소셜믹스정책의 함의
한국지역개발학회 학술대회
2022 .11
-
「주거급여법」도입과 사회적 취약계층 주거권확보를 위한 주거정책 및 법․제도 개선방안
사회보장연구
2015 .01
이 논문의 저자 정보
최근 본 자료
댓글(0)
0