지원사업
학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
커뮤니티
연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
초록· 키워드
오류제보하기
In Korea, the current consumers of environment-friendly agricultural product show the more specific determinant factors, including sweetness, flavor, shape, and others. However, few studies have been conducted to discuss the determinant factors of consumers about environment-friendly agricultural products, and thus Korean producers have problem to match the specific determinant factors of consumers which can accept the higher price. The purpose of this paper is to analyze the determinant factors of consumers about environment- friendly grape and tangerine, through survey and fuzzy multi-criteria decision making approach. The results of analyses present that Korean consumers have the specific determinant factors about environment-friendly grape and environment-friendly tangerine, which are different from conventional grape and tangerine. Consumers’ experience of the purchase of environment- friendly agricultural products also affects the determinant factors. Findings from this research might be helpful to producers and other researchers.
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