지원사업
학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
커뮤니티
연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
초록· 키워드
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This study aims at segmenting horse meat market on the basis of consumers’ food selection motivation and analyzing effective variables of consumption to horse meat. Data was collected from 395 internet users. The results of this study show that horse meat market might be segmented by familiarity preferred group, taste preferred group, mood preferred group and price preferred group. Significant differences are existed among segmented groups in terms of sex, age and occupation. More than 80% of korean have not experienced horse meat and are giving the reasons for not eating. Horse riding experience, horse racing experience, attitude to eat horse meat and a level of education are accepted as effective variables of consumption with regard to horse meat. And the implications of the results for horse meat industry are discussed at the end.
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