지원사업
학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
커뮤니티
연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
초록· 키워드
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The objective of this study is to suggest potential marketing strategies for five-star hotel restaurants to increase wine sales. A three-step delphi method was employed using a panel of 21 five-star hotel sommeliers, 6 wine experts, and 3 wine institute educators in Seoul. The results demonstrated that five-star hotel restaurant employees must be regularly trained to be knowledgable about wine. Moreover, the chefs and sommeliers should work in concert to continually upgrade and vary the menu and wines. Management should offer a high quality selection of wines at a variety of price points. Special wine promotional events should be offered on a regular basis to attract recurring business. Additionally, management should frequently upgrade the restaurant interior to maintain a dominant position.
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