개인구독
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지원사업
학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
커뮤니티
연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
초록· 키워드
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This study was to explore the characteristic of Korean tour conductor's leadership using an in-depth interview technique. 10 tour conductors' who have more than four year work experiences were conveniently selected and in-depth interviewed from July 2008 to January 2010. Results indicate that the tour conductors' leadership was inclined to be merchandised by the package tourists. Results also showed that the tour conductors had no choice but to provide customer-orientated servant leadership to the package tourists mostly because they had low status and did not have legitimate power. For this reason, the tour conductors used asymmetric information to control the package tourists. This study suggests that tour conductors need to protect package tourists from local guide's undue influence because local guides ask for shopping and option to the package tourists.
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