지원사업
학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
커뮤니티
연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
논문 기본 정보
- 자료유형
- 학술저널
- 저자정보
- 발행연도
- 2009.1
- 수록면
- 984 - 999 (16page)
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초록· 키워드
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The internal marketing is one of the firm-level marketing that could provide customers with good quality services through motivating workers who are internal customer of firm and inspiring job satisfactions into them. So far, most of internal marketing researches have paid attention to employee satisfaction. Further studies should focus on settlement of service culture beyond the simple job contentment in entire livestock brand business including direct managing stores. According to the study, internal marketing of the store under direct management of the enterprise has an effect on human and material service quality. This means reinforcement of internal marketing in company own store eventually help customer service improvement by internal customer satisfaction. Therefore, livestock brand business having direct managing store should have a correct understanding about importance of internal marketing and also focus their efforts on employee training, improving job benefits and encouraging mutual communication.
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