지원사업
학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
커뮤니티
연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
초록· 키워드
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This paper estimates the willingness-to-pay for destination activity and identify its determinants, thus offering useful insights for setting up destination marketing strategies for Seoul. Factor analysis, cluster analysis and ANOVA were used to analyzed a total of 492 samples. Using a single bound ditochomous contingent valuation method, willingness-to-pay for the destination activity in Seoul was estimated. The result of the log logit model through contingent valuation method revealed that the variables affecting the willingness-to-pay for the destination activity in Seoul were the participants’ preferred activity types, origin of residence, level of education, prior tour experience, purpose of travel, the offered price, and prior visit to Seoul.
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