지원사업
학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
커뮤니티
연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
초록· 키워드
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Global competitiveness in airlines makes airliners difficult in surviving at technology and balance of payment, which thus force them finding a way with partnership and alliances. This study is to prove and analyze how the airline's strategic alliances affect the customers‘ loyalty. The result shows; not only horizontal alliances offered by airlines when customers actually use, but the vertical alliances among heterogeneous companies offering mileage services and discounts also influence customers‘ loyalty to the airlines. Moreover, customers who regularly use airlines more than 4.5 times a year and superior customers using first or business class tend to be unrelated to the customers’ loyalty on using alliance services offered by serviced airline.핵심용어(Key words):항공사 제휴서비스(Airline's strategic alliances), 수직적수평적 제휴(VerticalㆍHorizental alliances), 고객 충성도(Customers' loyalty)
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