인문학
사회과학
자연과학
공학
의약학
농수해양학
예술체육학
복합학
DBpia AI
AI 에이전트
AI 아이디어
AI 리더
AI 뷰어
Citeasy
크롬 서지관리 다운로드
지원사업
학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
커뮤니티
연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
초록· 키워드
1. CONTENTS(1) RESEARCH OBJECTIVES The primary objective of this study is to develop a conceptual model to evaluate the quality of the real estate websites and to study its influence on the performance of the website. It is through this study to understand major quality constructs of the website and influences on the performance of the website, and to find the strategic factors in website operations which may have be related with the website quality and website performance. (2) RESEARCH METHODS In this study, an evaluation model for the real estate websites was developed on the basis of 16 factors of information quality, 11 factors of service quality and 10 factors of user satisfaction. As a moderating variable, 5 strategic factors of website operation was selected to measure the interaction with the website quality and performance. (3) RESEARCH FINDINGS As the result of research, the website evaluation model was validated through statistical analysis and tested its applicability through case studies. Operational strategic factors of website influence to user satisfaction, but has weak interaction effects with website quality. The case study was conducted to test the relationship between quality and performance of 10 higher ranked real estate information websites. 2. RESULTS Finally the result suggests that website manager should find out the way to improve information quality and service quality for favorable responses from customers , and need to develop appropriate operational strategy to differentiate their sites with the competitors.
상세정보 수정요청해당 페이지 내 제목·저자·목차·페이지정보가 잘못된 경우 알려주세요!
목차
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