지원사업
학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
커뮤니티
연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
논문 기본 정보
- 자료유형
- 학술저널
- 저자정보
- 발행연도
- 2004.1
- 수록면
- 1,007 - 1,016 (10page)
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초록· 키워드
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This research sought to define the effect that university students' satisfaction as users with Korean professional baseball clubs' homepages has on their royalty to the clubs. Thus, the research reached the following as a result of analyzing the outcome in accordance with the purpose and design of the research. First, for users' satisfaction with the contents, their satisfaction levels regarding the simple structure, convenience of search, and richness of information, were fair. Respondents' satisfaction with the homepages' attraction was high. And, their behavioral loyalty to the homepages was fair, while their attitude loyalty was high. Second, female students, compared to male students, were more satisfied with information richness, and students in higher grades were more satisfied with the attraction of hompepages. Also, users accommodating more, compared to those accommodating less, were more satisfied with the attraction of homepages. And, seniors, compared to freshmen, were more satisfied with the simple structure. Third, students in higher grades showed higher behavioral and attitude loyalty. And, users accommodating less, compared to those accommodating more, showed higher behavioral and attitude loyalty. Fourth, sub variables of contents satisfaction, such as simple structure, convenience of search, information richness and attraction, were found to have an effect on behavioral loyalty, while information richness had an effect on attitude loyalty.
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