지원사업
학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
커뮤니티
연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
논문 기본 정보
- 자료유형
- 학술저널
- 저자정보
- 발행연도
- 2004.1
- 수록면
- 165 - 176 (12page)
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초록· 키워드
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The purpose of this study was to investigate the influence effect of service quality on store image, customer's satisfaction and intention to repurchase in golf driving ranges and to offer effective marketing information. through assessing the magnitude of each predictors. The results of this study were as follows; First, contrasting demographical variables in service quality factor, there was a significant difference in facilities factor by sex, in facilities factor and approach easiness factor by age, in facilities factor and approach easiness by education and in facilities factor and promotion factor by income. Second, the findings of the multiple regression to analyze the effect of service quality on store image, customer's satisfaction and intention to repurchase in golf driving ranges showed that frlated to staff factor, facilites factor, approach easiness factor and promotion factor influence significantly on intention to Image. And promotion factor influence significantly on intention to custormer's satisfaction. Finally, staff factor, appoach easiness factor influence significantly on intention to repurchase.
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