지원사업
학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
커뮤니티
연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
논문 기본 정보
- 자료유형
- 학술저널
- 저자정보
- 발행연도
- 2004.1
- 수록면
- 1,759 - 1,770 (12page)
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초록· 키워드
오류제보하기
The purpose of this study was to investigate effects of professional soccer game factors and service values, team image on audience's satisfaction. The subject were 312 spectators at the Professional Soccer Game Spectators. The finding of the analysis are as follows; First, service value influence directly on the game related factors of stadium factors, game content factors, cost factors, promotion factors and stadium situation factors. Second, team image influence directly on the game related factors of stadium factors and promotion factors. Third, audience's satisfaction directly on the game related factors of stadium factors and promotion factors. Fourth, service value and team image influence directly on the audience's satisfaction. Fifth, the audience's satisfaction directly on the stadium factors, promotion factors, service value and team image.
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