지원사업
학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
커뮤니티
연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
논문 기본 정보
- 자료유형
- 학술저널
- 저자정보
- 발행연도
- 2005.1
- 수록면
- 491 - 498 (8page)
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초록· 키워드
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This study is designed to analyze th influence of corporate image by the sport star advertisement. For this study, the writer selected adults and high school students, who are the players and committees in the inhabitant of Gyunggi athletic meeting which was held from April 30, 2003, to May 2, 2003. and consisted in appropriate number among the selected samples for making background variability.The data-collecting instrument is based on questionnaire method.Research questionnaire was proved from the professional of sport marketing and doctors and examined the precise items from university students. Each reliance coefficient was highly appraised from 0,8303 to 0.8464.Data analysis was calculated with the Mean and SD on Descriptive Statistics and then used independent Samples t-test and One-Way ANOVA. With the methods and procedures above, the writer have come up with the following results.First, based on the background variability there are no changing causes in the result of the influence on corporate image through the advertisement by sport star, except the influence of gender. There is a little difference between high school student and university student groups in the social image which is subordinated cause of corporate image in job variability.
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