지원사업
학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
커뮤니티
연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
논문 기본 정보
- 자료유형
- 학술저널
- 저자정보
- 발행연도
- 2007.1
- 수록면
- 605 - 614 (10page)
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초록· 키워드
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The study was to investigate the determinative factors of intention to re-spectating at professional volleyball V-league games. 583 subjects were selected using convenience sampling method, finally 496 data were selected in this study except data which didn't or trustless respond. The apparatus to collect data was the determinative factors of intention to re-spectating's questionnaires(Cho, 2000; Yoon, 2003; Kang, 2005) which were revised and complemented based on four areas in spectator orientation(Marcum & Greenstein, 1985, Cronin & Taylor, 1992). Data was analyzed through SPSS 13.0 Version frequency analysis, exploratory factor analysis and multiple regression analysis were performed. The following results were acquired from these methods and analyses. The highest factor affected on intention to re-spectating was status of reputation, secondary performance factor in whole age. In a teenage, the highest factor affected on intention to re-spectating was marketing, secondary factor was performance, thirdly facilities factor. In twenties, the highest factor affected on intention to re-spectating was facilities(in thirties; status of reputation, in forties and fifties; status of reputation and marketing).
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