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논문 기본 정보

자료유형
학술저널
저자정보
(중부대학교) (동국대학교 경주캠퍼스)
저널정보
한국관광레저학회 관광레저연구 관광레저연구 제34권 제7호(통권 제179호)
발행연도
수록면
243 - 260 (18page)
DOI
10.31336/JTLR.2022.7.34.7.243

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초록· 키워드

Nowadays, people change travel patterns and destinations based on value rather than price. And recently, airlines are trying to maximize their customers" experience by providing them with a visible physical environment. This study focused on the relationship between airline service scapes, experiential values, attitude, and word of mouth. This study applied VAB model to explain the change in value-attitude-behavior intention. An online survey was conducted for analysis and the final results were used for analysis of 394 people. In order to conduct PLS-based structural equation modeling analysis, research was conducted using Smart PLS (3.0). As a result of the study, airline service scapes had a significant positive (+) effect on aesthetics, enjoyment, and service excellence, and enjoyment and service excellence had a significant positive (+) effect on attitude. Attitude had a significant positive (+) effect on word of mouth. These research results provide academic and practical implications for aviation service companies and workers.
#서비스 스케이프(Service Scape) #경험가치(Experiential Value) #VAB 모델(Value Attitude Behavior Model)
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목차

  1. Abstract
  2. Ⅰ. 서론
  3. Ⅱ. 이론적 고찰
  4. Ⅲ. 연구방법
  5. Ⅳ. 분석결과
  6. Ⅴ. 결론 및 시사점
  7. 참고문헌

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UCI(KEPA) : I410-ECN-0101-2022-323-001624466