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논문 기본 정보

저자정보
(동국대학교 경주캠퍼스)
저널정보
한국관광레저학회 관광레저연구 관광레저연구 제34권 제4호(통권 제176호)
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피인용 3

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    초록·키워드

    With the spread of Covid-19 worldwide in 2020, the future of the aviation industry is facing a tremendous crisis. This study aims to predict the change in Korean Air travel behavior after Covid-19. To this end, this study intends to measure the public"s perception and experience related to Travel bubble. Specifically, this study intends to analyze a huge amount of big data through analysis using text mining. To this end, the key word "Travel bubble" was searched on Naver, Daum, and Google from September 2020 to the May 2021. After deleting unnecessary words out of the total 5,334 words, text mining analysis was performed. This study extracted data and frequency through data collection and arranged words. With Textom, key word frequency analysis, TF-IDF analysis, N-gram analysis carried out. Using UCINET 6, this research analyzed the connection structure between key words and degree centrality and verified the degree of their relationships. Furthermore, this study conducted CONCOR analysis to draw a party formed by similar key words. This study is an appropriate research during post Covid-19. With Big data, this research found implications that could not be found in previous studies in the tourism field. Moreover, this study suggested a way to activate Travel bubble. As such, this study presented academic and practical implication for the aviation and tourism industry.

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      UCI(KEPA) : I410-ECN-0101-2022-323-001623803