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논문 기본 정보

자료유형
학술저널
저자정보
(Seoul National University) (Agency for Defense Development) (Seoul National University) (Dongduk Women’s University)
저널정보
대한산업공학회 Industrial Engineering & Management Systems Industrial Engineering & Management Systems Vol.22 No.1
발행연도
수록면
51 - 62 (12page)
DOI
10.7232/iems.2023.22.1.051

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초록· 키워드

As the technology gap decreases and competition intensifies, information quality (IQ) has become one of the most important factors when customers buy products. Despite the overflowing-information environment, few studies have defined the properties of information quality and their impacts on customer purchase decisions. Therefore, this study examined customers’ purchase behaviors with IQ attributes in different contexts of cross-buying and repurchasing. After surveying 150 customers of Korean telecommunication companies, constructs and their effects were evaluated from factor analysis and regression analysis, respectively. This study revealed that different attributes of IQ were effective for different contexts of customer purchases. Thus, different information attributes should be strategically emphasized for customers under different contexts of purchase decisions.
#Accessibility Information Quality #Contextual Information Quality #Cross-Buying #Repurchase #It Service #Customer Behavior
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목차

  1. ABSTRACT
  2. 1. INTRODUCTION
  3. 2. BACKGROUND
  4. 3. METHOD
  5. 4. RESULTS
  6. 5. DISCUSSION
  7. 6. CONCLUSION
  8. REFERENCES

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